SAMBA, JANUARY 23: A one-day Marketing and Entrepreneurship Orientation Training Workshop for PM Vishwakarma beneficiaries was today organised at Government ITI- Samba.
The programme aimed at equipping beneficiaries with essential marketing, financial and digital skills to strengthen their livelihoods and enhance market access.
Joint Director, MSME-DFO, Jammu, who inaugurated the programme, underscored the significance of capacity-building initiatives for traditional artisans. He stressed that training in branding, packaging, pricing and digital payments is crucial for improving product visibility and ensuring sustainable income generation. He encouraged beneficiaries to adopt professional business practices and effectively utilise platforms such as e commerce and institutional credit facilities.
Principal, ITI highlighted the importance of skill development and self-reliance. He encouraged participants to actively take part in the training and make the best use of opportunities provided under the scheme.
During the workshop, participants were encouraged to enhance product visibility and reach, establish market linkages including on-boarding on GeM, improving financial and digital literacy and developing entrepreneurial skills.
Assistant Professor Dr Rashi Taggar from Shri Mata Vaishno Devi University conducted a session on advertising and packaging, focusing on branding, product presentation, social media promotion, customer feedback, service quality and collaboration among beneficiaries. She also deliberated on financial and inventory management, covering product costing, budgeting, goal setting, time management and digital payment systems.
Manager SBI, Samba briefed the beneficiaries on credit linkage and banking support, while the Assistant Director MSME Vinujee Koul highlighted the relevance of the training under the PM Vishwakarma scheme.
The programme concluded with a vote of thanks by the Functional Manager DIC Samba.