JAMMU, MAR 18:
Johnson Controls – Hitachi Air Conditioning India Limited, the joint venture company of Johnson Controls and Hitachi Appliances, Japan, and manufacturer of India’s one of the premium air-conditioner brand ‘Hitachi’ and ‘Jammu Marketing’ today announced the opening of Jammu’s first exclusive Hitachi retail outlet called ‘Hitachi Home’ in the region. Mr. Gurmeet Singh, Chairman and Managing Director, Johnson Controls – Hitachi Air Conditioning India Limited inaugurated the exclusive retail outlet in the presence of Mr. R.K. Gupta, Owner, Jammu Marketing and other eminent dignitaries. It is aimed to be a one-stop-shop and will offer ultimate product experience, ease and comfort to the consumers of the region. Consumers in the Jammu region who are seeking for stunning designs, pathbreaking innovations, and product solutions in residential air conditioning will now get the chance to experience Hitachi’s widest range of Air Conditioners & Refrigerators under one roof.
Hitachi Cooling and Heating India is bullish and all set to seize the market leadership position in Jammu. The company has announced its aggressive expansion plans to scale up its channel partner network and strategic alliances in the promising air conditioner market of Jammu and Kashmir.
The company has also announced the launch of its super exciting range of new-age Room Air Conditioners for 2021. Hitachi Cooling and Heating India is offering a wide range of 30+ models and 90+ SKUs in the Room AC category which caters to the ever-evolving need of Indian customers’ in both residential and light commercial spaces for their home, villas shops, boutiques, offices, etc. Inspired by nature and its Japanese roots, the new aesthetically appealing and premium-looking product lineup includes Hitachi Cooling and Heating’s first-ever ambiance light introduced for the Indian market. With the change in set temperature of AC, the Ambience light lets you know the ambiance around you. The blue color of ambiance light means it’s a cool ambiance and similarly, the Green color & red color of ambiance light indicates comfort and warm ambiance around you. Hitachi Cooling and Heating India’s new stunning ‘iconic wave design’ is inspired by naturally existing waveform and the fusion line is inspired by the Japanese Kintsugi art. The company has also introduced a new airCloud Home app for its Wi-Fi-enabled ACs with smart geo fencing feature and voice command and a plethora of other futuristic air conditioning products and technologies.
Inaugurating ‘Hitachi Home’ in Jammu, Mr. Gurmeet Singh, Chairman and Managing Director, Johnson Controls – Hitachi Air Conditioning India Limited said, “Our expansion and expropriation strategy focuses on investing in brand building, development of energy-efficient products, strengthening our channel network, and improving our post-sale services. Hitachi is committed to set new consumer satisfaction milestones with its best-in-class products and solutions. Our innovations are developed keeping consumer needs in mind, because at Hitachi ‘New begins with you’. Liaising with our channel partners is on the top of our priority list and we value their contribution and support in our mutual growth. Jammu Marketing is our proud category Channel Partner with a stronghold in the Jammu market.
It is our constant endeavor to respect and value such partners as they play a vital role in our journey”.
Talking about the partnership,
Mr. R.K. Gupta, Owner, Jammu Marketing said, “We have a long and enriching association with Hitachi Cooling and Heating and we are very happy to start this new journey with the brand. We wanted to bridge down the hassle of consumers who were looking for different air conditioning and cooling solutions under different roofs and bring all of them together for a unique experience and availability in one place. Hitachi Homes is aimed to be a one-stop-shop and will help consumers to experience Hitachi’s latest design, innovations, and product solutions in air conditioning and refrigeration under one roof.
We have created a unique display area for consumers to understand Hitachi’s premium product offerings and choose from the widest range matching the ever-evolving need of modern consumers. “