With a view to educate the customers regarding various banking services and digital products offered by it, J&K Bank conducted a financial literacy camp at B/U Arnia in district Jammu, which was attended by the bank’s valuable customers, prominent traders & businessmen of the area, senior citizens and other residents.
The business unit Arnia organized the camp in collaboration with the Digital Strategy and Business Acquisition & Marketing Team from Zonal Office Jammu Central-I.
On the occasion, the officers from Business Acquisition informed the participants about the benefits of social security schemes such as Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), Pradhan Mantri Suraksha Bima Yojana (PMSBY) and Atal Pension Yojana (APY) besides details of claims process regarding PMSBY, PMJJBY. The customers were also educated regarding the importance of Aadhaar Seeding and Mobile Seeding with their respective saving bank accounts.
The team gave a detailed presentation about various lending schemes offered by the bank such as Kissan Credit Card, Tractor Loan, Pradhan Mantri Mudra Yojna, Car loan, Education loan etc. wherein rates of interest charged by the bank are very competitive and also available on easy EMIs.
The team from Digital Strategy & Marketing educated the gathering about the benefits of digital banking and cash less economy. The team of officials from Digital Strategy & Marketing elaborated upon new technologies available in the Bank such as Debit card, Credit Card, Net Banking, Mobile Banking Services, IMPS, BHIM UPI, and POS etc.Measures regarding prevention of various frauds related to Digital Banking to secure online transactions were also discussed on the occasion. Head B/U Arnia concluded the camp with the vote of thanks.